| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | How to design loyalty programs : a conjoint analytical approach |
| Autor/-in: | Müller, Steffen |
| Angaben zur Konferenz: | 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009 |
| Erscheinungsdatum: | 2009 |
| Verlag / Hrsg. Institution: | European Marketing Academy |
| Sprache: | Englisch |
| Schlagwörter: | Analytical; Program; Loyalty; Design |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/14411 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Müller, S. (2009). How to design loyalty programs : a conjoint analytical approach. 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009.
Müller, S. (2009) ‘How to design loyalty programs : a conjoint analytical approach’, in 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. European Marketing Academy.
S. Müller, “How to design loyalty programs : a conjoint analytical approach,” in 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009, 2009.
MÜLLER, Steffen, 2009. How to design loyalty programs : a conjoint analytical approach. In: 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. Conference paper. European Marketing Academy. 2009
Müller, Steffen. 2009. “How to Design Loyalty Programs : A Conjoint Analytical Approach.” Conference paper. In 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. European Marketing Academy.
Müller, Steffen. “How to Design Loyalty Programs : A Conjoint Analytical Approach.” 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009, European Marketing Academy, 2009.
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