Title: "WHY" : purpose-driven entrepreneurial storytelling
Authors : Borghoff, Birgitta
Bischof, Nicole
Conference details: 3rd International Entrepreneurship Education Summit (IEES), Stuttgart, Germany, 30 November 2018
Issue Date: 30-Nov-2018
License (according to publishing contract) : Licence according to publishing contract
Type of review: Open peer review
Language : English
Subjects : Entrepreneurial storytelling; Narrative practice; Why; Purpose-driven storytelling; Entrepreneurializing; Organizational communication; Entrepreneurship; Entrepreneurial design; Reflection on action; Research-based teaching; Transfer of knowledge; Transfer of practice
Subject (DDC) : 658.4: Executive Management
808: Rhetoric and writing
Further description : https://www.iees-conference.com/
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/13557
Appears in Collections:Publikationen Angewandte Linguistik

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