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  2. School of Management and Law
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dc.contributor.authorDuma, Fabio-
dc.contributor.authorPopcsev, Mark-
dc.date.accessioned2018-11-16T10:44:45Z-
dc.date.available2018-11-16T10:44:45Z-
dc.date.issued2017-
dc.identifier.issn2288-825Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/12916-
dc.description.abstractA growing number of authors state that in recent years the notion of luxury has become all too common. Many say that authenticity is the real rare good in today’s luxury marketplace. Overwhelmed by the omnipresence of luxury and its homogenization, consumers are said to start looking for the genuine and unique, favoring smaller, more intimate and independent luxury brands. This study looks beyond well-known global players in the luxury marketplace, exploring the identities of independent niche luxury companies, their differentiating characteristics and in particular the role of authenticity.de_CH
dc.language.isoende_CH
dc.publisherGlobal Alliance of Marketing & Management Associationsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectCorporate identityde_CH
dc.subjectCorporate imagede_CH
dc.subjectLuxury brand managementde_CH
dc.subjectIndependent luxury brandde_CH
dc.subject.ddc659: Werbung und Öffentlichkeitsarbeitde_CH
dc.titleThe identity of independent niche luxury brands : differentiating characteristics and the role of authenticityde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
dc.identifier.doi10.15444/GFMC2017.03.08.01de_CH
zhaw.conference.details2017 Global Fashion Management Conference, Vienna, 6-9 July 2017de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end252de_CH
zhaw.pages.start245de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsGlobal Fashion Management Conferencede_CH
Appears in collections:Publikationen School of Management and Law

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Duma, F., & Popcsev, M. (2017). The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity [Conference paper]. Global Fashion Management Conference, 245–252. https://doi.org/10.15444/GFMC2017.03.08.01
Duma, F. and Popcsev, M. (2017) ‘The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity’, in Global Fashion Management Conference. Global Alliance of Marketing & Management Associations, pp. 245–252. Available at: https://doi.org/10.15444/GFMC2017.03.08.01.
F. Duma and M. Popcsev, “The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity,” in Global Fashion Management Conference, 2017, pp. 245–252. doi: 10.15444/GFMC2017.03.08.01.
DUMA, Fabio und Mark POPCSEV, 2017. The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity. In: Global Fashion Management Conference. Conference paper. Global Alliance of Marketing & Management Associations. 2017. S. 245–252
Duma, Fabio, and Mark Popcsev. 2017. “The Identity of Independent Niche Luxury Brands : Differentiating Characteristics and the Role of Authenticity.” Conference paper. In Global Fashion Management Conference, 245–52. Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GFMC2017.03.08.01.
Duma, Fabio, and Mark Popcsev. “The Identity of Independent Niche Luxury Brands : Differentiating Characteristics and the Role of Authenticity.” Global Fashion Management Conference, Global Alliance of Marketing & Management Associations, 2017, pp. 245–52, https://doi.org/10.15444/GFMC2017.03.08.01.


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