| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity |
| Autor/-in: | Duma, Fabio Popcsev, Mark |
| DOI: | 10.15444/GFMC2017.03.08.01 |
| Tagungsband: | Global Fashion Management Conference |
| Seite(n): | 245 |
| Seiten bis: | 252 |
| Angaben zur Konferenz: | 2017 Global Fashion Management Conference, Vienna, 6-9 July 2017 |
| Erscheinungsdatum: | 2017 |
| Verlag / Hrsg. Institution: | Global Alliance of Marketing & Management Associations |
| ISSN: | 2288-825X |
| Sprache: | Englisch |
| Schlagwörter: | Corporate identity; Corporate image; Luxury brand management; Independent luxury brand |
| Fachgebiet (DDC): | 659: Werbung und Öffentlichkeitsarbeit |
| Zusammenfassung: | A growing number of authors state that in recent years the notion of luxury has become all too common. Many say that authenticity is the real rare good in today’s luxury marketplace. Overwhelmed by the omnipresence of luxury and its homogenization, consumers are said to start looking for the genuine and unique, favoring smaller, more intimate and independent luxury brands. This study looks beyond well-known global players in the luxury marketplace, exploring the identities of independent niche luxury companies, their differentiating characteristics and in particular the role of authenticity. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12916 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Duma, F., & Popcsev, M. (2017). The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity [Conference paper]. Global Fashion Management Conference, 245–252. https://doi.org/10.15444/GFMC2017.03.08.01
Duma, F. and Popcsev, M. (2017) ‘The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity’, in Global Fashion Management Conference. Global Alliance of Marketing & Management Associations, pp. 245–252. Available at: https://doi.org/10.15444/GFMC2017.03.08.01.
F. Duma and M. Popcsev, “The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity,” in Global Fashion Management Conference, 2017, pp. 245–252. doi: 10.15444/GFMC2017.03.08.01.
DUMA, Fabio und Mark POPCSEV, 2017. The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity. In: Global Fashion Management Conference. Conference paper. Global Alliance of Marketing & Management Associations. 2017. S. 245–252
Duma, Fabio, and Mark Popcsev. 2017. “The Identity of Independent Niche Luxury Brands : Differentiating Characteristics and the Role of Authenticity.” Conference paper. In Global Fashion Management Conference, 245–52. Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GFMC2017.03.08.01.
Duma, Fabio, and Mark Popcsev. “The Identity of Independent Niche Luxury Brands : Differentiating Characteristics and the Role of Authenticity.” Global Fashion Management Conference, Global Alliance of Marketing & Management Associations, 2017, pp. 245–52, https://doi.org/10.15444/GFMC2017.03.08.01.
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