| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity |
| Authors: | Duma, Fabio Popcsev, Mark |
| DOI: | 10.15444/GFMC2017.03.08.01 |
| Proceedings: | Global Fashion Management Conference |
| Page(s): | 245 |
| Pages to: | 252 |
| Conference details: | 2017 Global Fashion Management Conference, Vienna, 6-9 July 2017 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | Global Alliance of Marketing & Management Associations |
| ISSN: | 2288-825X |
| Language: | English |
| Subjects: | Corporate identity; Corporate image; Luxury brand management; Independent luxury brand |
| Subject (DDC): | 659: Advertising and public relations |
| Abstract: | A growing number of authors state that in recent years the notion of luxury has become all too common. Many say that authenticity is the real rare good in today’s luxury marketplace. Overwhelmed by the omnipresence of luxury and its homogenization, consumers are said to start looking for the genuine and unique, favoring smaller, more intimate and independent luxury brands. This study looks beyond well-known global players in the luxury marketplace, exploring the identities of independent niche luxury companies, their differentiating characteristics and in particular the role of authenticity. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12916 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Show full item record
Duma, F., & Popcsev, M. (2017). The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity [Conference paper]. Global Fashion Management Conference, 245–252. https://doi.org/10.15444/GFMC2017.03.08.01
Duma, F. and Popcsev, M. (2017) ‘The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity’, in Global Fashion Management Conference. Global Alliance of Marketing & Management Associations, pp. 245–252. Available at: https://doi.org/10.15444/GFMC2017.03.08.01.
F. Duma and M. Popcsev, “The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity,” in Global Fashion Management Conference, 2017, pp. 245–252. doi: 10.15444/GFMC2017.03.08.01.
DUMA, Fabio und Mark POPCSEV, 2017. The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity. In: Global Fashion Management Conference. Conference paper. Global Alliance of Marketing & Management Associations. 2017. S. 245–252
Duma, Fabio, and Mark Popcsev. 2017. “The Identity of Independent Niche Luxury Brands : Differentiating Characteristics and the Role of Authenticity.” Conference paper. In Global Fashion Management Conference, 245–52. Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GFMC2017.03.08.01.
Duma, Fabio, and Mark Popcsev. “The Identity of Independent Niche Luxury Brands : Differentiating Characteristics and the Role of Authenticity.” Global Fashion Management Conference, Global Alliance of Marketing & Management Associations, 2017, pp. 245–52, https://doi.org/10.15444/GFMC2017.03.08.01.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.