|Publication type:||Article in scientific journal|
|Type of review:||Peer review (publication)|
|Title:||Weblog campaigning in the German Bundestag election 2005|
|Authors :||Albrecht, Steffen|
|Published in :||Social Science Computer Review|
|Publisher / Ed. Institution :||Sage|
|Subject (DDC) :||320: Politics|
|Abstract:||Election campaigns are catalysts for new forms of political communication. They are a field of experimentation for new techniques and technologies to reach target groups and influence voters. This article explores how weblogs were used in the 2005 Bundestag election campaign in Germany, examining their effect on the mediatized political field. It is based on an empirical analysis of 317 campaign weblogs. Building on mediatization theory and research on campaign weblogs in other countries, weblog usage is examined along the dimensions of activity, interactivity, and connectedness. The results of the study indicate that weblog communication largely follows the dominant logic of mass media. But weblogs also offer forms of communication that allow political actors to bypass established media practices. Although the results are limited by the fact that the political blogosphere in Germany is still under construction, they reveal the potential of weblogs to enrich campaigns.|
|Fulltext version :||Published version|
|License (according to publishing contract) :||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Appears in Collections:||Publikationen School of Management and Law|
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