Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Weblog campaigning in the German Bundestag election 2005
Authors : Albrecht, Steffen
Lübcke, Maren
Hartig-Perschke, Rasco
DOI : 10.1177/0894439307305628
Published in : Social Science Computer Review
Volume(Issue) : 25
Issue : 4
Pages : 504
Pages to: 520
Issue Date: 2007
Publisher / Ed. Institution : Sage
ISSN: 0894-4393
1552-8286
Language : English
Subject (DDC) : 320: Politics
Abstract: Election campaigns are catalysts for new forms of political communication. They are a field of experimentation for new techniques and technologies to reach target groups and influence voters. This article explores how weblogs were used in the 2005 Bundestag election campaign in Germany, examining their effect on the mediatized political field. It is based on an empirical analysis of 317 campaign weblogs. Building on mediatization theory and research on campaign weblogs in other countries, weblog usage is examined along the dimensions of activity, interactivity, and connectedness. The results of the study indicate that weblog communication largely follows the dominant logic of mass media. But weblogs also offer forms of communication that allow political actors to bypass established media practices. Although the results are limited by the fact that the political blogosphere in Germany is still under construction, they reveal the potential of weblogs to enrich campaigns.
URI: https://digitalcollection.zhaw.ch/handle/11475/12639
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Appears in Collections:Publikationen School of Management and Law

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