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dc.contributor.authorAlbrecht, Steffen-
dc.contributor.authorLübcke, Maren-
dc.contributor.authorHartig-Perschke, Rasco-
dc.date.accessioned2018-11-07T15:23:32Z-
dc.date.available2018-11-07T15:23:32Z-
dc.date.issued2007-
dc.identifier.issn0894-4393de_CH
dc.identifier.issn1552-8286de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/12639-
dc.description.abstractElection campaigns are catalysts for new forms of political communication. They are a field of experimentation for new techniques and technologies to reach target groups and influence voters. This article explores how weblogs were used in the 2005 Bundestag election campaign in Germany, examining their effect on the mediatized political field. It is based on an empirical analysis of 317 campaign weblogs. Building on mediatization theory and research on campaign weblogs in other countries, weblog usage is examined along the dimensions of activity, interactivity, and connectedness. The results of the study indicate that weblog communication largely follows the dominant logic of mass media. But weblogs also offer forms of communication that allow political actors to bypass established media practices. Although the results are limited by the fact that the political blogosphere in Germany is still under construction, they reveal the potential of weblogs to enrich campaigns.de_CH
dc.language.isoende_CH
dc.publisherSagede_CH
dc.relation.ispartofSocial science computer reviewde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc320: Politikde_CH
dc.titleWeblog campaigning in the German Bundestag election 2005de_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
dc.identifier.doi10.1177/0894439307305628de_CH
zhaw.funding.euNode_CH
zhaw.issue4de_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end520de_CH
zhaw.pages.start504de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume25de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
Appears in Collections:Publikationen School of Management and Law

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