Title: The management of strategic-foresight activities : evidence from large european multinationals
Authors : Müller-Stewens, Günther
Müller, Adrian W.
Lüders, Veronika
Published in : Systemic management for intelligent organizations : concepts, models-based approaches and applications
Pages : 63
Pages to: 82
Editors of the parent work: Grösser, Stefan N.
Zeier, René
Publisher / Ed. Institution : Springer
Publisher / Ed. Institution: Heidelberg
Issue Date: 2012
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subject (DDC) : 658.4: Executive Management
Abstract: Despite the strategic relevance of strategic-foresight activities, the strategic-management literature contains only little and fragmented knowledge of how firms successfully manage such activities. This exploratory paper provides insights into the management of strategic-foresight activities based on in-depth case studies of five large multinational companies. According to our findings, strategic-foresight activities (1) are structurally managed within an organization via one of three models, (2) consist of initiation, modeling, and finalization phases, which occur in circular, iterative loops, (3) use increasingly qualitative and participative methods, (4) support strategic decision-making with a main focus either on innovation and exploration or on planning and exploitation, (5) are subject to substantial change depending on the content-related openness of the corporate strategy (diversification vs. focusing) and the openness of the strategic-planning process (outside vs. inside orientation), and (6) are induced by a radical and sudden change in the corporate strategy.
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Publication type: Book part
DOI : 10.1007/978-3-642-29244-6_4
ISBN: 978-3-642-29243-9
978-3-642-29244-6
URI: https://digitalcollection.zhaw.ch/handle/11475/12622
Appears in Collections:Publikationen School of Management and Law

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