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Title: Behave 2018 : Book of Abstracts
Editors: Hackenfort, Markus
Carabias-Hütter, Vicente
Hartmann, Cathérine
Janser, Marcel
Schwarz, Natalie
Stücheli-Herlach, Peter
Extent : 359
Conference details: BEHAVE 2018 - 5th European Conference on Behaviour and Energy Efficiency, Zurich, 5-7 September 2018
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 8-Sep-2018
License (according to publishing contract) : CC BY 4.0: Namensnennung 4.0 International
Type of review: Peer review (Abstract)
Language : English
Subjects : Behaviour Change; Environment; Renewables; Behavioural Economics; Households; Demand Response
Subject (DDC) : 338.927: Environmental economics and sustainable development
Abstract: // Openings and Keynotes // In September 2018, more than 300 participants debated the perspectives of energy policy transition and implementation of sustainable energy technologies. At Behave 2018 (Conference on Behaviour and Energy Efficiency) in Zurich, the internationality and the interdisciplinarity of scholarship in the field were surprising and inspiring. The President of the Zurich University of Applied Sciences, Jean-Marc Piveteau, opened the conference by referring to the development of the ZHAW into one of the leading competence centres of applied sciences in the field of energy research in Europe. Benjamin Sovacool, Editor of “Energy Research & Social Sciences”, made a strong claim for research designs that refuse “discliplinary chauvinism” and “theoretical monogamy”. From his point of view, energy research can and should be more oriented towards real world problems and thus have to deal not only with theory, but also with policy relevance and application. The other keynote speakers were Marianne Zünd (Swiss Federal Office of Energy) and Marylin Mehlman (Co-Founder of Legacy 17). They outlined the complex and sometimes curious paths of social change towards more sustainable energy behaviours. Those paths lead us into the value systems of concerned citizens (Mehlman) and into the complex processes of democratic systems in the western world (Zünd). // On the Built Environment // Sustainability and environmental policies that increasingly target the building sector may explain why a lot of studies presented at Behave 2018 were devoted to understanding and changing behaviour related to energy use and CO2-emissions of buildings. While most research still focusses on the individual energy-relevant behaviour of private citizens, there is a small but growing interest in the decisions and actions of institutional building-owners and building professionals. Energy feedback, gamification, nudging, promoting acceptance and adoption of new technologies, science-city collaboration, alternative policies and business models were among the solutions discussed to support the energy transition. // On the Public Sphere // Within the framework of the sessions that were dedicated to communication sciences and discourse studies, scholars from all over Europe presented their investigations of media coverage, stakeholder expectations and goals, and systemic effects of focussed communication efforts. These sessions clearly showed that the challenge of changing behaviours cannot be faced by marketing measures or other isolated strategic measures. It’s rather about curating the common sense, deliberating citizens’ value systems and letting society participate in the huge project of policy transition. // On Interventions and Feedback // Much of the conference dealt with interventions concerning how to change humans’ behaviour towards more environmentally friendly actions in different sectors. A total of three different parallel sessions addressed humans’ behaviour and households. The importance of feedback was also considered in many talks during the conference. Last but not least, a session of several talks was dedicated to the transportation sector, which accounts for a large quantity of CO2-emissions. // Acknowledgement // With more than 30 sessions on these and other subjects and numerous personal discussions of the participants on the margins of the conference, Behave 2018 was a huge success. The members of the organising committee thank all participants, visitors, partners, the media and the ZHAW for their support that made this success possible.
Departement: Angewandte Linguistik
Angewandte Psychologie
Architektur, Gestaltung und Bauingenieurwesen
Life Sciences und Facility Management
School of Engineering
School of Management and Law
Organisational Unit: Institute of Applied Media Studies (IAM)
Institute of Facility Management (IFM)
Institute of Sustainable Development (INE)
Psychological Institute (PI)
Publication type: Conference Proceedings
DOI : 10.21256/zhaw-1370
Appears in Collections:Publikationen Angewandte Psychologie

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