Title: Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas?
Authors : Schneider Stingelin, Colette
Rosenberger Staub, Nicole
Conference details: Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM) 2018, Lugano, 12.-13 April 2018
Issue Date: 12-Apr-2018
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subject (DDC) : 362: Health and social services
659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/11658
Appears in Collections:Publikationen Angewandte Linguistik

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