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Publication type: Contribution to magazine or newspaper
Title: Switzerland, the beautiful : swiss image abroad
Authors : Barthelmess Röthlisberger, Petra
DOI : 10.21256/zhaw-4362
Published in : Competence
Volume(Issue) : 2012
Issue : 1
Pages : 19
Pages to: 21
Issue Date: 2012
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
ISSN: 2297-6140
Language : English
Subject (DDC) : 659: Advertising and public relations
Abstract: In the light of increasing global competition, a positive country image is a highly valuable competitive advantage. In their efforts to profit from the positive attributes of the Swiss image abroad, Swiss businesses would do well to present the world with a broader, more modern view.
Further description : International Edition
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Appears in Collections:Publikationen School of Management and Law

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