Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-4362Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Barthelmess Röthlisberger, Petra | - |
| dc.date.accessioned | 2018-10-09T16:21:15Z | - |
| dc.date.available | 2018-10-09T16:21:15Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.issn | 2297-6140 | de_CH |
| dc.identifier.uri | https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/11535 | - |
| dc.description | International Edition | de_CH |
| dc.description.abstract | In the light of increasing global competition, a positive country image is a highly valuable competitive advantage. In their efforts to profit from the positive attributes of the Swiss image abroad, Swiss businesses would do well to present the world with a broader, more modern view. | de_CH |
| dc.language.iso | en | de_CH |
| dc.publisher | ZHAW Zürcher Hochschule für Angewandte Wissenschaften | de_CH |
| dc.relation.ispartof | Competence | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 659: Werbung und Öffentlichkeitsarbeit | de_CH |
| dc.title | Switzerland, the beautiful : swiss image abroad | de_CH |
| dc.type | Beitrag in Magazin oder Zeitung | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| dc.identifier.doi | 10.21256/zhaw-4362 | - |
| zhaw.funding.eu | No | de_CH |
| zhaw.issue | 1 | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 21 | de_CH |
| zhaw.pages.start | 19 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.volume | 2012 | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2012_Barthelmess_Switzerland_the_beautiful_swiss_image_abroad.pdf | 12.48 MB | Adobe PDF |  View/Open |
Show simple item record
Barthelmess Röthlisberger, P. (2012). Switzerland, the beautiful : swiss image abroad. Competence, 2012(1), 19–21. https://doi.org/10.21256/zhaw-4362
Barthelmess Röthlisberger, P. (2012) ‘Switzerland, the beautiful : swiss image abroad’, Competence, 2012(1), pp. 19–21. Available at: https://doi.org/10.21256/zhaw-4362.
P. Barthelmess Röthlisberger, “Switzerland, the beautiful : swiss image abroad,” Competence, vol. 2012, no. 1, pp. 19–21, 2012, doi: 10.21256/zhaw-4362.
BARTHELMESS RÖTHLISBERGER, Petra, 2012. Switzerland, the beautiful : swiss image abroad. Competence [online]. 2012. Bd. 2012, Nr. 1, S. 19–21. DOI 10.21256/zhaw-4362. Verfügbar unter: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Barthelmess Röthlisberger, Petra. 2012. “Switzerland, the Beautiful : Swiss Image Abroad.” Competence 2012 (1): 19–21. https://doi.org/10.21256/zhaw-4362.
Barthelmess Röthlisberger, Petra. “Switzerland, the Beautiful : Swiss Image Abroad.” Competence, vol. 2012, no. 1, 2012, pp. 19–21, https://doi.org/10.21256/zhaw-4362.
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