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dc.contributor.authorMiesler, Linda-
dc.date.accessioned2018-10-04T13:22:16Z-
dc.date.available2018-10-04T13:22:16Z-
dc.date.issued2012-
dc.identifier.issn1460-6925de_CH
dc.identifier.issn1756-3062de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/11435-
dc.description.abstractSome product forms such as designs mimicking human shapes are supposed to trigger innate preferences in consumers. In design and marketing literature, there is some evidence supporting such a preference bias toward anthropomorphic forms. However, it is still an open question whether preferences for anthropomorphically designed products can be attenuated by contextual factors. Assuming that consumers are sensitive to the value (e.g. functional or emotional benefits from usage) product design communicates, we postulated that consumers should prefer anthropomorphic designs mainly when future consumption serves emotional, but not functional, goals. In an experiment, where participants were exposed to different kinds of consumption scenarios, we found that participants' preferences for anthropomorphic designs varied with the scenarios. Further, we found tentative evidence for product-related emotional responses, elicited at the moment of purchase. Our results show the limits of biologically determined preferences, and emphasize the impact of anticipating future interactions on present design preferences.de_CH
dc.language.isoende_CH
dc.publisherRoutledgede_CH
dc.relation.ispartofThe Design Journalde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectConsumer behaviourde_CH
dc.subjectAnthropomorphismde_CH
dc.subjectProduct Designde_CH
dc.subject.ddc658.5: Produktionssteuerungde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleProduct choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms?de_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementLife Sciences und Facility Managementde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.organisationalunitInstitut für Umwelt und Natürliche Ressourcen (IUNR)de_CH
dc.identifier.doi10.2752/175630612X13330186684231de_CH
zhaw.funding.euNode_CH
zhaw.issue3de_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end392de_CH
zhaw.pages.start373de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume15de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Miesler, L. (2012). Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms? The Design Journal, 15(3), 373–392. https://doi.org/10.2752/175630612X13330186684231
Miesler, L. (2012) ‘Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms?’, The Design Journal, 15(3), pp. 373–392. Available at: https://doi.org/10.2752/175630612X13330186684231.
L. Miesler, “Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms?,” The Design Journal, vol. 15, no. 3, pp. 373–392, 2012, doi: 10.2752/175630612X13330186684231.
MIESLER, Linda, 2012. Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms? The Design Journal. 2012. Bd. 15, Nr. 3, S. 373–392. DOI 10.2752/175630612X13330186684231
Miesler, Linda. 2012. “Product Choice and Anthropomorphic Designs : Do Consumption Goals Shape Innate Preferences for Human-like Forms?” The Design Journal 15 (3): 373–92. https://doi.org/10.2752/175630612X13330186684231.
Miesler, Linda. “Product Choice and Anthropomorphic Designs : Do Consumption Goals Shape Innate Preferences for Human-like Forms?” The Design Journal, vol. 15, no. 3, 2012, pp. 373–92, https://doi.org/10.2752/175630612X13330186684231.


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