| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms? |
| Autor/-in: | Miesler, Linda |
| DOI: | 10.2752/175630612X13330186684231 |
| Erschienen in: | The Design Journal |
| Band(Heft): | 15 |
| Heft: | 3 |
| Seite(n): | 373 |
| Seiten bis: | 392 |
| Erscheinungsdatum: | 2012 |
| Verlag / Hrsg. Institution: | Routledge |
| ISSN: | 1460-6925 1756-3062 |
| Sprache: | Englisch |
| Schlagwörter: | Consumer behaviour; Anthropomorphism; Product Design |
| Fachgebiet (DDC): | 658.5: Produktionssteuerung 658.8: Marketingmanagement |
| Zusammenfassung: | Some product forms such as designs mimicking human shapes are supposed to trigger innate preferences in consumers. In design and marketing literature, there is some evidence supporting such a preference bias toward anthropomorphic forms. However, it is still an open question whether preferences for anthropomorphically designed products can be attenuated by contextual factors. Assuming that consumers are sensitive to the value (e.g. functional or emotional benefits from usage) product design communicates, we postulated that consumers should prefer anthropomorphic designs mainly when future consumption serves emotional, but not functional, goals. In an experiment, where participants were exposed to different kinds of consumption scenarios, we found that participants' preferences for anthropomorphic designs varied with the scenarios. Further, we found tentative evidence for product-related emotional responses, elicited at the moment of purchase. Our results show the limits of biologically determined preferences, and emphasize the impact of anticipating future interactions on present design preferences. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11435 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Life Sciences und Facility Management School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) Institut für Umwelt und Natürliche Ressourcen (IUNR) |
| Enthalten in den Sammlungen: | Publikationen Life Sciences und Facility Management |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Miesler, L. (2012). Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms? The Design Journal, 15(3), 373–392. https://doi.org/10.2752/175630612X13330186684231
Miesler, L. (2012) ‘Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms?’, The Design Journal, 15(3), pp. 373–392. Available at: https://doi.org/10.2752/175630612X13330186684231.
L. Miesler, “Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms?,” The Design Journal, vol. 15, no. 3, pp. 373–392, 2012, doi: 10.2752/175630612X13330186684231.
MIESLER, Linda, 2012. Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms? The Design Journal. 2012. Bd. 15, Nr. 3, S. 373–392. DOI 10.2752/175630612X13330186684231
Miesler, Linda. 2012. “Product Choice and Anthropomorphic Designs : Do Consumption Goals Shape Innate Preferences for Human-like Forms?” The Design Journal 15 (3): 373–92. https://doi.org/10.2752/175630612X13330186684231.
Miesler, Linda. “Product Choice and Anthropomorphic Designs : Do Consumption Goals Shape Innate Preferences for Human-like Forms?” The Design Journal, vol. 15, no. 3, 2012, pp. 373–92, https://doi.org/10.2752/175630612X13330186684231.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.