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Results 46-60 of 107 (Search time: 0.009 seconds).
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Issue DateTitleInvolved Person(s)
2022Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sectorDuma, Fabio; Khalifa, Dina; Schäfer, Jule
2022Transition : vom «Building the Business» zum «Running the Business»Rüeger, Brian
2022Let me entertain you : the influence of augmented reality on purchasing intention in e-commerceBeurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael
2022Digitale Plattformen in der Praxis : Einsatz- und EntwicklungsmodelleHoller, Manuel; Dremel, Christian; Hehn, Jennifer; van Giffen, Benjamin; Galeno, Gianluca
4-Nov-2021Value-Based Healthcare Management – die Umsetzung des Konzepts Value-Based Healthcare in der Praxis : Teil 5: VBHC – Mehr als nur PROMs messenLiberatore, Florian
24-Sep-2021Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to payHüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio
25-Mar-2021Jedem Review seine gezielte AntwortMüller, Steffen; Collenberg, Anja; Furchheim, Pia
10-Mar-2021Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perceptionStallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire
2021MarTech auf der ÜberholspurRüeger, Brian
2021Measuring emotions in customer relationships : can NEV replace NPS?Müller, Steffen; Seiler, Roger; Völkle, Melanie
2021Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guestsFurchheim, Pia; Collenberg, Anja; Müller, Steffen
2021Attitude formation toward economy, standard and premium private labelReimann, Olivier; Thomas, Oliver; Kucza, Gunther
2021There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South KoreaPedrazzi, Camilla; Duma, Fabio; Gadgil, Maya
2021First insights on brand attitude towards a retailer’s individual private labelsReimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan
2021Second hand luxury : consumer motivations behind the purchase of pre-owned luxury goods : the case of luxury watchesBaumann, Yves; Duma, Fabio
Results 46-60 of 107 (Search time: 0.009 seconds).