Title: Zufriedene Kunden im Fokus
Authors : Hüttermann, Marcel
Hannich, Frank
Müller, Steffen
Published in : Handelszeitung
Volume(Issue) : 2015
Issue : 35
Pages : 59
Publisher / Ed. Institution : Ringier Axel Springer
Issue Date: 27-Aug-2015
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : Kunde; Marketing; Studie; Leadership
Subject (DDC) : 658.8: Marketing management
Abstract: Bei erfolgreichen Unternehmen hat Marketing eine steuernde Funktion. Das zeigt die Swiss Marketing Leadership Studie der ZHAW.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Contribution to Magazine or Newspaper
ISSN: 1422-8971
URI: https://digitalcollection.zhaw.ch/handle/11475/10898
Appears in Collections:Publikationen School of Management and Law

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