Title: End-to-end methodological approach for the data-driven design of customer-centered digital services
Authors : Meierhofer, Jürg
Herrmann, Anne
Proceedings: IESS 2018: Exploring Service Science
Volume(Issue) : 9
Pages : 208
Pages to: 218
Conference details: Exploring Service Science - 9th International Conference, IESS 2018, Karlsruhe, September 19-21, 2018
Editors of the parent work: Satzger, Gerhard
Patrício, Lia
Zaki, Mohamed
Kühl, Niklas
Hottum, Peter
Publisher / Ed. Institution : Springer
Publisher / Ed. Institution: Cham
Issue Date: 2018
License (according to publishing contract) : Licence according to publishing contract
Series : Lecture notes in business information processing
Type of review: Peer review (publication)
Language : English
Subjects : Data-driven value creation; Data-driven innovation process; Service innovation
Subject (DDC) : 005: Computer programming, programs and data
Abstract: The collection, analysis, and interpretation of digital data has become an important factor for the provision of services. However, there is a lack of methodologies for using data analytics systematically in an end-to-end pro-cess for designing services. Therefore, in this paper, we develop a conceptual approach covering the innovation funnel from idea generation to market deployment. In particular, we describe how qualitative approaches alternate with quantitative approaches along the innovation process. We pay special attention to the design of data-driven value propositions including the analysis and modeling of the customer needs, a phase in which the concept of hidden needs and pains is applied. To conclude, we propose the development of a tool to support and industrialize the approach discussed in this paper.
Departement: School of Engineering
Organisational Unit: Institute of Data Analysis and Process Design (IDP)
Publication type: Conference paper
DOI : 10.1007/978-3-030-00713-3_16
ISBN: 978-3-030-00712-6
ISSN: 1865-1348
URI: https://digitalcollection.zhaw.ch/handle/11475/10885
Appears in Collections:Publikationen School of Engineering

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