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Issue Date
Title
Involved Person(s)
4-Jul-2018
Creating brand identity and an emotional relationship with customers by applying storytelling
Rosenberger Staub, Nicole
;
Schneider Stingelin, Colette
25-Nov-2017
Überzeugen, Sinn stiften, legitimieren : eine Fallstudie zum Zusammenspiel von PR und Werbung auf der Online-Konsumentenplattform eines Einzelhandelsunternehmens
Rosenberger Staub, Nicole
;
Klopfenstein Frei, Nadine
;
Koch, Carmen
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Klopfenstein Frei, Nadine
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Koch, Carmen
1
Schneider Stingelin, Colette
Subject (DDC)
1
659: Werbung und Öffentlichkeitsa...
Date issued
1
2017
1
2018