Title: Creating brand identity and an emotional relationship with customers by applying storytelling
Authors : Rosenberger Staub, Nicole
Schneider Stingelin, Colette
Conference details: The ABCs of Narrative, University of Twente, 2-5 July 2018
Issue Date: 4-Jul-2018
License (according to publishing contract) : Not specified
Type of review: Peer review (Abstract)
Language : English
Subjects : Identity; Storytelling; Branding
Subject (DDC) : 658.8: Marketing management
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/7736
Appears in Collections:Publikationen Angewandte Linguistik

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