Publication type: | Contribution to magazine or newspaper |
Title: | Nachhaltigkeit : Sustainability Marketing 2.0 |
Authors: | Müller, Guido Berger, Verena |
Published in: | Handelszeitung |
Issue Date: | 1-Oct-2011 |
Publisher / Ed. Institution: | Ringier Axel Springer |
ISSN: | 1422-8971 |
Language: | German |
Subjects: | Marketing; Nachhaltigkeit; Sustainability |
Subject (DDC): | 658.8: Marketing management |
Abstract: | Unternehmen tun gut daran, grüne Produkte nicht nur für grüne Kunden zu entwickeln, sondern für alle. |
URI: | https://digitalcollection.zhaw.ch/handle/11475/10609 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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