Publication type: Contribution to magazine or newspaper
Title: Nachhaltigkeit : Sustainability Marketing 2.0
Authors: Müller, Guido
Berger, Verena
Published in: Handelszeitung
Issue Date: 1-Oct-2011
Publisher / Ed. Institution: Ringier Axel Springer
ISSN: 1422-8971
Language: German
Subjects: Marketing; Nachhaltigkeit; Sustainability
Subject (DDC): 658.8: Marketing management
Abstract: Unternehmen tun gut daran, grüne Produkte nicht nur für grüne Kunden zu entwickeln, sondern für alle.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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