| Publication type: | Contribution to magazine or newspaper |
| Title: | Nachhaltigkeit : Sustainability Marketing 2.0 |
| Authors: | Müller, Guido Berger, Verena |
| Published in: | Handelszeitung |
| Issue Date: | 1-Oct-2011 |
| Publisher / Ed. Institution: | Ringier Axel Springer |
| ISSN: | 1422-8971 |
| Language: | German |
| Subjects: | Marketing; Nachhaltigkeit; Sustainability |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Unternehmen tun gut daran, grüne Produkte nicht nur für grüne Kunden zu entwickeln, sondern für alle. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10609 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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