Title: State of the art logistics marketing and beyond
Authors : Ehrenthal, Joachim
Published in : Cargo Matters
Volume(Issue) : 2017
Issue : 1
Pages : 11
Pages to: 13
Publisher / Ed. Institution : Swiss WorldCargo
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Language : English
Subject (DDC) : 658.5: Production management
Abstract: This overview article broadly summarizes the current state of knowledge and key future challenges for marketing logistics services. The best companies now market “with”, rather than “to” customers and have become masters of digital marketing. Two new customer categories that will expand logistics marketing beyond what is imaginable today are just around the corner.
Departement: School of Management and Law
Organisational Unit: Institute of Business Information Technology (IWI)
Publication type: Contribution to magazine or newspaper
ISSN: 1662-3606
URI: https://digitalcollection.zhaw.ch/handle/11475/10371
Appears in Collections:Publikationen School of Management and Law

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