|Title:||State of the art logistics marketing and beyond|
|Authors :||Ehrenthal, Joachim|
|Published in :||Cargo Matters|
|Publisher / Ed. Institution :||Swiss WorldCargo|
|License (according to publishing contract) :||Licence according to publishing contract|
|Subject (DDC) :||658.5: Production management|
|Abstract:||This overview article broadly summarizes the current state of knowledge and key future challenges for marketing logistics services. The best companies now market “with”, rather than “to” customers and have become masters of digital marketing. Two new customer categories that will expand logistics marketing beyond what is imaginable today are just around the corner.|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Business Information Technology (IWI)|
|Publication type:||Contribution to magazine or newspaper|
|Appears in Collections:||Publikationen School of Management and Law|
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