Publication type: Contribution to magazine or newspaper
Title: State of the art logistics marketing and beyond
Authors: Ehrenthal, Joachim
Published in: Cargo Matters
Volume(Issue): 2017
Issue: 1
Pages: 11
Pages to: 13
Issue Date: 2017
Publisher / Ed. Institution: Swiss WorldCargo
ISSN: 1662-3606
Language: English
Subject (DDC): 658.5: Production management
Abstract: This overview article broadly summarizes the current state of knowledge and key future challenges for marketing logistics services. The best companies now market “with”, rather than “to” customers and have become masters of digital marketing. Two new customer categories that will expand logistics marketing beyond what is imaginable today are just around the corner.
URI: https://digitalcollection.zhaw.ch/handle/11475/10371
https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Business Information Technology (IWI)
Appears in collections:Publikationen School of Management and Law

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