| Publikationstyp: | Beitrag in Magazin oder Zeitung |
| Titel: | State of the art logistics marketing and beyond |
| Autor/-in: | Ehrenthal, Joachim |
| Erschienen in: | Cargo Matters |
| Band(Heft): | 2017 |
| Heft: | 1 |
| Seite(n): | 11 |
| Seiten bis: | 13 |
| Erscheinungsdatum: | 2017 |
| Verlag / Hrsg. Institution: | Swiss WorldCargo |
| ISSN: | 1662-3606 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.5: Produktionssteuerung |
| Zusammenfassung: | This overview article broadly summarizes the current state of knowledge and key future challenges for marketing logistics services. The best companies now market “with”, rather than “to” customers and have become masters of digital marketing. Two new customer categories that will expand logistics marketing beyond what is imaginable today are just around the corner. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10371 https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Wirtschaftsinformatik (IWI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Ehrenthal, J. (2017). State of the art logistics marketing and beyond. Cargo Matters, 2017(1), 11–13. https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf
Ehrenthal, J. (2017) ‘State of the art logistics marketing and beyond’, Cargo Matters, 2017(1), pp. 11–13. Available at: https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf.
J. Ehrenthal, “State of the art logistics marketing and beyond,” Cargo Matters, vol. 2017, no. 1, pp. 11–13, 2017, [Online]. Available: https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf
EHRENTHAL, Joachim, 2017. State of the art logistics marketing and beyond. Cargo Matters [online]. 2017. Bd. 2017, Nr. 1, S. 11–13. Verfügbar unter: https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf
Ehrenthal, Joachim. 2017. “State of the Art Logistics Marketing and Beyond.” Cargo Matters 2017 (1): 11–13. https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf.
Ehrenthal, Joachim. “State of the Art Logistics Marketing and Beyond.” Cargo Matters, vol. 2017, no. 1, 2017, pp. 11–13, https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.