Browsing by Person Melewar, T.C.
Showing results 1 to 9 of 9
Issue Date | Title | Involved Person(s) |
2012 | Corporate image formation in virtual communities : a mixed-method approach | Hallier Willi, Christine; Melewar, T.C. |
2014 | Corporate impression formation in online communities : a qualitative study | Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C.; Dennis, Charles |
2008 | EU enlargement : a case study of branding standardisation | Melewar, T.C.; Hayday, David; Gupta, Suraksha; Cohen, Geraldine |
2007 | Is the two step communication process still valid in brand-communities using blogs as communication platforms | Hallier Willi, Christine; Melewar, T.C. |
2010 | Nation branding and integrated marketing communications : an ASEAN perspective | Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai‐Uwe; Musa, Ghazali |
2006 | Seven dimensions of corporate identity | Melewar, T.C.; Karaosmanoglu, Elif |
2016 | The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century | Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C. |
2006 | The relationship between corporate websites and brand equity : a conceptual framework and research agenda | Argyriou, Evmorfia; Kitchen, Philip J.; Melewar, T.C. |
2013 | Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda | Hallier Willi, Christine; Melewar, T.C.; Broderick, Amanda J. |