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Showing results 2 to 10 of 10
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Issue Date
Title
Involved Person(s)
25-Mar-2021
Jedem Review seine gezielte Antwort
Müller, Steffen
;
Collenberg, Anja
;
Furchheim, Pia
2020
Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen
Müller, Steffen
;
Klaas, Michael
;
Collenberg, Anja
;
Rozumowski, Anna
;
Lenggenhager, Vera Nina
May-2020
PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter
Monard, Frédéric
;
Uebersax, Hans-Peter
;
Skerswetat, Jörn
;
Müller, Melanie
;
Hannich, Frank
, et al
2021
Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests
Furchheim, Pia
;
Collenberg, Anja
;
Müller, Steffen
2019
Status quo, Entwicklungen und Trends im schweizerischen Lebensmittelhandel : eine Analyse unter besonderer Berücksichtigung der Auswirkungen des Markteintritts von Lidl Schweiz vor zehn Jahren
Müller, Steffen
;
Heim, Nina
;
Collenberg, Anja
2020
Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing
Ackermann, Kurt Alexander
;
Heim, Nina
;
Collenberg, Anja
;
Lenggenhager, Vera Nina
;
Müller, Steffen
, et al
2019
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Collenberg, Anja
;
Furchheim, Pia
;
Beurer-Züllig, Bettina
2021
Taking the conversation offline? : the impact of response strategies on potential hotel guests
Furchheim, Pia
;
Collenberg, Anja
;
Müller, Steffen
2020
The application of blockchain technology in loyalty programs
Stallone, Valerio
;
Collenberg, Anja
;
Rüedlinger, Andreas
;
Wetzels, Martin
;
Klaas, Michael