Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3943
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Chinese companies in Switzerland
Authors: Kessler, Esther
Prandini, Markus
Wu, Juan
DOI: 10.21256/zhaw-3943
10.18267/j.cebr.90
Published in: Central European Business Review
Volume(Issue): 3
Issue: 3
Page(s): 23
Pages to: 30
Issue Date: 2014
Publisher / Ed. Institution: Oeconomica
ISSN: 1805-4862
1805-4854
Language: English
Subjects: Globalization; Foreign direct investment; Switzerland; China; Chinese enterprises
Subject (DDC): 338: Production
Abstract: In recent years, some of China’s leading firms have made headlines with their European expansion, by either opening new facilities or by acquiring or merging with significant enterprises in Europe. The goal of this paper is to contribute to the existing literature by examining Chinese enterprises expanding into Switzerland. The study also allows some conclusions for Chinese companies entering Central and Eastern Europe. We analyze via interviews the motivations of Chinese companies to expand into Switzerland as well as their behavior and the impediments in their internationalization process. Our findings show that Chinese companies fail to take advantage of certain benefits of western economies (such as open information and stable rule of law). To move forward efficiently, they should develop competence in dealing systematically with readily available market information, building professional networks that recognize a separation between business life and personal life, and managing their Chinese and foreign employees in the foreign cultural environment.
URI: https://digitalcollection.zhaw.ch/handle/11475/9558
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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