Issue Date | Title | Involved Person(s) |
2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
Apr-2019 | The digital advertising ecosystem visualisation : literature review | Stallone, Valerio; Klaas, Michael |