Issue Date | Title | Involved Person(s) |
2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
2017 | Trust and e-commerce | Rawitzer, Heike; Seiler, Roger; Hari, Jürg J. |
2005 | Virtuelles Vertrauen und die Auswirkungen auf das CRM | Schauer, H.; Seiler, Roger |
2022 | Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling | Seiler, Roger; Brodmann, Thierry; Keller, Thomas |
2020 | The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study | Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna |
2018 | Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs | Müller, Steffen; Seiler, Roger |
2015 | Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants | Seiler, Roger; Hari, Jürg J.; Kavci, Senem |
2016 | Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model | Seiler, Roger; Klaas, Michael |
2018 | Product reviews with a social context : an experiment on online wine reviews in Switzerland | Seiler, Roger; Kucza, Gunther; Schuppisser, Stefan |
2018 | Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites | Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan |