Issue Date | Title | Involved Person(s) |
2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2022 | Management von Daten | Klaas, Michael |
2022 | Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce | Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael |
2022 | Prozesse und Prozessautomatisierung im Marketing | Klaas, Michael |
2022 | Integration der Aufgaben | Rüeger, Brian; Klaas, Michael; Müller, Steffen; Graf, Sandro |