Issue Date | Title | Involved Person(s) |
2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
2018 | Evaluating trust based on impression formation in business encounters | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
2020 | Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen | Müller, Steffen; Klaas, Michael; Collenberg, Anja; Rozumowski, Anna; Lenggenhager, Vera Nina |
2020 | Voice search : a new customer experience for swiss tourism | Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael |
2020 | The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study | Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna |
2020 | Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing | Rozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert |
Dec-2020 | Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination | Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael |
2021 | Sorry I am still learning : active expectation management of chatbots | Haupt, Martin; Rozumowski, Anna |
2022 | Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce | Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael |
2018 | Aufbau von Customer Engagement bei der New Belgium Brewing Company | Rellstab, Rolf; Rozumowski, Anna |