Issue Date | Title | Involved Person(s) |
2021 | There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea | Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya |
2020 | Mastering the digital transformation as a heritage luxury fashion brand | Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya |
2019 | Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive market | Duma, Fabio; Gadgil, Maya |
2018 | David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury | Duma, Fabio; Gadgil, Maya |
2018 | The rise of independent niche luxury brands in the era of masstige | Duma, Fabio; Gadgil, Maya |