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Issue Date
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Involved Person(s)
2020
Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors
Hüttermann, Marcel
;
Trail, Galen T.
;
Pizzo, Anthony D.
;
Stallone, Valerio
2017
Dimensionen von Customer Engagement im Sport : Ergebnisse einer qualitativen Analyse
Hüttermann, Marcel
2016
Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study
Bissig, Patrick
;
Hüttermann, Marcel
;
Hannich, Frank
;
Hari, Jürg J.
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Author
1
Hannich, Frank
1
Hari, Jürg J.
1
Pizzo, Anthony D.
1
Raab, Patrick
1
Stallone, Valerio
1
Trail, Galen T.
Date issued
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2016
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2017
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2020