| Issue Date | Title | Involved Person(s) |
| 2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
| 2022 | How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME | Kaya, Tania; Stallone, Valerio |
| 2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
| 10-Mar-2021 | Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception | Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire |
| 2021 | Ephemeral social media content : remember after seeing instead of burn after reading | Stallone, Valerio; Koller, Sandro |
| 2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
| 2020 | The digital advertising ecosystem : status quo, challenges and trends | Gusic, Nema; Stallone, Valerio |
| 2020 | Perception and recognition of native advertising | Stallone, Valerio |
| 2020 | The digital advertising conceptual flow : a literature review | Stallone, Valerio |
| 2020 | Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors | Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio |
| Apr-2019 | The digital advertising ecosystem visualisation : literature review | Stallone, Valerio; Klaas, Michael |
| 2019 | Do not hate the players : the digital advertising ecosystem and its actors | Stallone, Valerio |
| 2019 | No ad blockers for old men? : demographic evidence for ad blocker usage from Germany | Stallone, Valerio |
