Issue Date | Title | Involved Person(s) |
25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
2020 | Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen | Müller, Steffen; Klaas, Michael; Collenberg, Anja; Rozumowski, Anna; Lenggenhager, Vera Nina |
2020 | Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing | Ackermann, Kurt Alexander; Heim, Nina; Collenberg, Anja; Lenggenhager, Vera Nina; Müller, Steffen, et al |