Issue Date | Title | Involved Person(s) |
20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
Apr-2019 | The digital advertising ecosystem visualisation : literature review | Stallone, Valerio; Klaas, Michael |
2019 | Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019 | Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine; Fuchs, Rainer; Suvada, Adrienne; Müller, Steffen; Klaas, Michael; Bächler, Jesse; Kotowski, Wolfgang; Barth, Linard; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija |