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Issue Date
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Involved Person(s)
1998
A stakeholder perspective to developing a supportive network of marketing
Polonsky, Michael J.
;
Schuppisser, Stefan
1998
A framework to analyze the evolution of relationships between firms and non-market stakeholder organizations (NMSOs)
Schuppisser, Stefan
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Polonsky, Michael J.
Subject (DDC)
1
658.8: Marketingmanagement
1
658: Allgemeines Management