| Issue Date | Title | Involved Person(s) |
| 2021 | Sorry I am still learning : active expectation management of chatbots | Haupt, Martin; Rozumowski, Anna |
| 2021 | Dynamic pricing for hedonic and utilitarian purchases : the impact of magnitude of price difference and price level on perceived price fairness | Heim, Nina; Kaya, Tania; Zhao, Yan |
| 2021 | Swiss MarTech Studie 2021 | Hüttermann, Marcel; Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia; Bulatovic, Andjela; Strässner, Anna-Maria; Suvada, Adrienne |
| 2021 | Social Media Fundraising für Non-Profit Organisationen | Merdzanovic, Adis; Suvada, Adrienne; Schweizer, Nicole |
| 2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
| 2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
| 2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2021 | Social Commerce Report 2021 : Potenzialanalyse des Direct Checkout auf Facebook und Instagram für Onlinehändler | Zumstein, Darius; Bärtschi, Dominic |
| 2021 | Attitude formation toward economy, standard and premium private label | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2021 | There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea | Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya |
| 2021 | Strengthening the satisfaction loyalty link : the role of relational switching costs | Evanschitzky, Heiner; Stan, Valentina; Nagengast, Liane |
| 2021 | First insights on brand attitude towards a retailer’s individual private labels | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
| Jan-2021 | Marketing Automation Report 2021 : Lead Generierung und Lead Qualifizierung durch datengetriebenes Marketing im B2B | Zumstein, Darius; Oswald, Carmen; Gasser, Marc; Lutz, Rita; Schoepf, Alex |
| 2021 | Active expectation management in chatbot conversations | Haupt, Martin; Rozumowski, Anna |
| 2021 | Second hand luxury : consumer motivations behind the purchase of pre-owned luxury goods : the case of luxury watches | Baumann, Yves; Duma, Fabio |
