Issue Date | Title | Involved Person(s) |
2018 | Emotionen und deren Bedeutung für das Marketing : eine Einführung | Ackermann, Kurt Alexander; Furchheim, Pia |
25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
2022 | Why do consumers discard products prematurely? : a consumer value perspective | Furchheim, Pia; Kreidler, Nicole |
2019 | Freundlich bleiben zahlt sich aus | Müller, Steffen; Furchheim, Pia |
2018 | Tell me your story and I will tell you who you are : persona perspective in sustainable consumption | Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; Díaz, Estela M.; Furchheim, Pia; Gupta, Shipra; Keech, Jessica; Murdock, Mitchel R.; Wang, Qin |
2018 | Flow revisited : process conceptualization and a novel application to service contexts | Drengner, Jan; Jahn, Steffen; Furchheim, Pia |
2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
2019 | “Dear Monica, thank you for your review” : the impact of hotel responses to online reviews | Furchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja |