Search


Results 11-20 of 23 (Search time: 0.006 seconds).
Item hits:
Issue DateTitleInvolved Person(s)
2019Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine; Fuchs, Rainer; Suvada, Adrienne; Müller, Steffen; Klaas, Michael; Bächler, Jesse; Kotowski, Wolfgang; Barth, Linard; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija
2021Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guestsFurchheim, Pia; Collenberg, Anja; Müller, Steffen
2018Emotionen und deren Bedeutung für das Marketing : eine EinführungAckermann, Kurt Alexander; Furchheim, Pia
25-Mar-2021Jedem Review seine gezielte AntwortMüller, Steffen; Collenberg, Anja; Furchheim, Pia
2022Why do consumers discard products prematurely? : a consumer value perspectiveFurchheim, Pia; Kreidler, Nicole
2019Freundlich bleiben zahlt sich ausMüller, Steffen; Furchheim, Pia
2018Tell me your story and I will tell you who you are : persona perspective in sustainable consumptionOnel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; Díaz, Estela M.; Furchheim, Pia; Gupta, Shipra; Keech, Jessica; Murdock, Mitchel R.; Wang, Qin
Mar-2023Swiss Sustainability Benchmark-Studie 2023 : Stellenwert, Kommunikation und MassnahmenFurchheim, Pia; Vogt, Helen; Oehninger, Fabian; Lösch, Corina; Bächler, Jesse R.; Strässner, Anna-Maria; Rüeger, Brian
2018Flow revisited : process conceptualization and a novel application to service contextsDrengner, Jan; Jahn, Steffen; Furchheim, Pia
2019Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagramCollenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina