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Issue Date
Title
Involved Person(s)
2009
Grow or die: the strategic importance of M&A : a scenario analysis for the heavy industry
Kucza, Gunther
2009
David gegen Goliath : Konsumenten strapazieren den Detailhandel
Kucza, Gunther
;
Reidenbach, Judith
2009
Emotionen als Instrument der Marketingpraxis
Reidenbach, Judith
;
Kucza, Gunther
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Author
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Reidenbach, Judith
Subject (DDC)
1
337: Weltwirtschaft und Handel
1
658.1: Organisation und Finanzen
1
658.8: Marketingmanagement