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2021
A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management
Gadgil, Maya
;
Guhl, Selina
;
Björck, Albena
2021
Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand
Duma, Fabio
;
Björck, Albena
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Duma, Fabio
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Gadgil, Maya
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