Issue Date | Title | Involved Person(s) |
2023 | Digitale Zukunft von Publikumsmessen und Events in der Deutschschweiz | Merdzanovic, Adis; Balázs, Zsiborás |
2022 | «Rent my Rooftop» – Analyse, Requirements-Engineering und Design eines Startups : Requirements-Engineering der Webplattform «rentmyrooftop.ch» – wie können Menschen (als Anbieter und Nachfrager von Event-Locations, insbesondere Dachterrassen) optimal vernetzt werden? | Moser, Adrian; Pannarakunnel, Jevin |
2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
Dec-2020 | Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination | Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael |
2020 | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |