Issue Date | Title | Involved Person(s) |
2020 | Customer Experience Journey-Wissen : was der Kunde in der Realität wirklich erlebt | Rawitzer, Heike; Hefti, Jacques |
2017 | Trust and e-commerce | Rawitzer, Heike; Seiler, Roger; Hari, Jürg J. |
2016 | zfo-Toolkit : ANSOFF Matrix Reloaded : Wachstumsstrategien für die digitale Zukunft | Rawitzer, Heike; Hefti, Jacques |
2015 | Innovationsradar - Geschäftsinnovationen systematisch gestalten : mit dem Innovationsradar das unternehmenseigene Innovationspotenzial erweitern und nutzen | Cometta, Claudio; Hefti, Jacques; Rawitzer, Heike |
2015 | Gender-specific risk attitudes : does this stereotype also exist at the implicit level? | Hari, Jürg J.; Rawitzer, Heike; Sukale, Nadine |
2014 | Warmth and competence dimensions of brands as a result of implicit perceptions | Hari, Jürg; Forestier, Céline; Rawitzer, Heike; Laager, Yvonne |
2013 | We don't need no statusfaction?! | Hari, Jürg J.; Rawitzer, Heike |
2013 | Storyselling : an experiment on storytelling at the product level | Hari, Jürg J.; Rawitzer, Heike |