Issue Date | Title | Involved Person(s) |
2022 | The influence of non-transactional fan engagement on merchandise consumption | Hüttermann, Marcel; Kunkel, Thilo |
2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
2020 | Trigger-based Marketing : Tiki-Taka im digitalen Kundenbeziehungsmanagement | Hannich, Frank; Hüttermann, Marcel |
2020 | Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors | Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio |