Issue Date | Title | Involved Person(s) |
2022 | Winning over the market orientation trap : an evolutionary perspective on the deliberate iteration between market driving and market-driven orientations | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
2022 | Winning over the market orientation trap : a dynamic process model of market orientation evolution | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
2021 | A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management | Gadgil, Maya; Guhl, Selina; Björck, Albena |
2021 | Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand | Duma, Fabio; Björck, Albena |
2020 | Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed market | Björck, Albena; Carvajal-Ramirez, Michelle |