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Issue Date
Title
Involved Person(s)
2008
EU enlargement : a case study of branding standardisation
Melewar, T.C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, Geraldine
2007
Is the two step communication process still valid in brand-communities using blogs as communication platforms
Hallier Willi, Christine
;
Melewar, T.C.
2006
The relationship between corporate websites and brand equity : a conceptual framework and research agenda
Argyriou, Evmorfia
;
Kitchen, Philip J.
;
Melewar, T.C.
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Author
1
Argyriou, Evmorfia
1
Cohen, Geraldine
1
Gupta, Suraksha
1
Hallier Willi, Christine Jacqueline
1
Hayday, David
1
Kitchen, Philip J.
Subject (DDC)
1
659: Werbung und Öffentlichkeitsa...
Date issued
1
2006
1
2007
1
2008