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Issue Date
Title
Involved Person(s)
2021
First insights on brand attitude towards a retailer’s individual private labels
Reimann, Olivier
;
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan
2020
How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity
Reimann, Olivier
;
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan
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Author
2
Reimann, Olivier
2
Thomas, Oliver
Subject (DDC)
1
306.48: Freizeit und Tourismus
Date issued
1
2020
1
2021