Issue Date | Title | Involved Person(s) |
2022 | Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling | Seiler, Roger; Brodmann, Thierry; Keller, Thomas |
2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
2020 | The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study | Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna |