Issue Date | Title | Involved Person(s) |
2021 | First insights on brand attitude towards a retailer’s individual private labels | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
2020 | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
2018 | Product reviews with a social context : an experiment on online wine reviews in Switzerland | Seiler, Roger; Kucza, Gunther; Schuppisser, Stefan |