Issue Date | Title | Involved Person(s) |
2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
2016 | Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model | Seiler, Roger; Klaas, Michael |
2015 | Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants | Seiler, Roger; Hari, Jürg J.; Kavci, Senem |
2013 | Mobile CRM : Potenziale erkennen und nutzen | Seiler, Roger; Rellstab, Rolf; Völkle, Thomas |