Issue Date | Title | Involved Person(s) |
2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
2016 | Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model | Seiler, Roger; Klaas, Michael |
2016 | Couch Commerce durch Fernsehwerbung fördern | Bétrisey, Michèle; Seiler, Roger |
2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
2016 | The silent surfer : experimentally manipulated live web content to study consumer behaviour | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |